The Creative Director, Omar Capers, contributed in the graphic design of Restoration: Re-establishing African American Families and Communities, for a Gold Addy Award in 2009 for Graphic Design in Public Service for brochures and collateral, granted by the AdClub of Metropolitan Washington (dcadclub.com).

The Concept: When Father is Cut Out from the Family Picture

When House Representative Danny K. Davis (D-IL), came to Equals Three Communications to help him develop a compelling, engaging report to bring more awareness to the plight of African American families and communities, we worked the manuscripts into a design that helped to tell the story. The report's major concerns focused on the current weakened condition of the African American family, the results of poor parenting, and how absentee fathers contribute to the plight of African American families.

To really illustrate this idea, I decided to use a "cut-out" as a visual metaphor. To render this message, the custom photography was desaturated (made into black and white), and in photos of where the family is together, the father figure is removed from the picture and a red silhouette has been put in his place, outlined by a dotted line to denote the idea that he could be missing by choice, if not by circumstance.